How to Drive More Traffic to Your Website With Facebook Advertising

Facebook advertising is great for driving more traffic to your website. I’m sure we all remember when Google Ad-words first started… I sure do. They offered very cheap advertising opportunities, sometimes as little as 1 cent per click generated. Those were good times, but now, you most likely couldn’t get a click for any less than 1 dollar and 50 cents. That’s a problem because you won’t have a very high profit margin, if any. So guess what? Facebook is the new Google Ad-words. They are relatively new and cheap to run ads with,making it easier to increase website traffic.Follow these easy steps to drive more traffic to your website with Facebook advertising:Bid on long tail keywords. A long tail keyword is much more targeted towards your buyers then a broad keyword. You see, the more targeted you are with your keywords, the better quality your traffic will be. So if you were targeting the keyword make money online, a long tail version of that word would be make money online with affiliate marketing programs. Do you see how different this is? It is much easier to get in-front of people who are actually interested in what you offer when you target the long tail.Increased website traffic will only come if people click on your ad. So, write a very compelling headline that targets your potential prospects emotional hot spots. Use words that cause emotion. For example, “Break the 9 to 5 Rat Race and Make Money From Home.” This entire phrase offers hope to your website visitors. Make sure that you offer some real training that’s about internet marketing and not some fake pyramid scam.Write a very detailed description. If you hope to drive more traffic to your website, you need to be very specific with your ads. What do you have to offer? How can you help them once they click your ad? These are questions that, if answered correctly, will cause your target audience to click your ad. Facebook advertising is great for allowing you to create very nice ad descriptions. Take advantage of this.Website traffic will never increase if you don’t place your keywords in the correct positions on your Facebook ad. Make sure that you have 2 keywords in the headline, and 2-3 in the website description. This will ensure that you get the attention of your target audience. Increasing website traffic with Facebook advertising is definitely the new golden egg.

10 Tips for Marketing Your Business With Facebook Advertising

Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.1. Begin With a Clear Goal. Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.2. Choose the Geographic Area. Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.3. Customize Your Ad for The Demographic You Wish to Reach. Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.4. Direct Your Ad to Existing Contacts. Upload a customer or contact email list. Any of the people on that list that are also Facebook members will receive your ad.5. Set Your Budget. You can choose to run ads continuously or for a particular period, and you can select how much you are willing to pay. Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.6. Use Images. Images receive far more interest and generate higher response rates than text-only ads. Consider creating multiple ads with different images to examine their relative effectiveness.7. Use Facebook Ad Manager. Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated. Using the information available, you can alter the campaign, changing the budget or target market or even completely re-creating the ad. A big plus – Facebook Ad Manager is available as a smartphone app.8. Use Conversion Tracking. With Conversion Tracking, you place JavaScript code on your website that tracks visitors’ actions. That JavaScript sends info to Facebook, where it is compared with their record of prospects that looked at or clicked on your ad. Among other things, you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.9. Boost your posts. Boosting a post is a different type of advertising. Boosting a post causes it to appear higher in the News Feed of the ad recipients, thus raising the likelihood that it will be seen. You can have any post boosted, increasing its exposure.10. Always include a Call to Action. Salespeople know the axiom “Always ask for the sale.” Professional salespeople do not present information to prospects and hope they will choose to buy. They offer the information and ask the prospect to act – to make the purchase. You need to do that in every ad you create. Depending upon your desired response, include buttons or links asking the reader to respond. “Click Here to Buy,” “Like This Page,” or “Click Here to Receive My Newsletter” for example.Follow these tips in creating Facebook ads and expect a transformation of public response to your advertising.